Digital Age -Future of the Music Business

"What does everyone think about the transition to the digital age for the music industry? ..." This question was asked by Trak Atiks Music, LLC on the Bryan M Cox's site the Studio Exposed. Below is my response.

"As a creative person -songwriter/producer/singer/etc. it should be the goal of creating great music that's used in as many formats as possible (the fan base is bigger and so is the money). The traditional album is merely one tool of delivering music to fans. With so many outlets and resources it would seem that a songwriter, producer, singer, etc. would explore the many ways to have their music used." by JaWar -Motivational Speaker/Author/Business Consultant

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Music Business Panels in Atlanta

On Saturday, April 12th, The University of Georgia Music Business
Program will host a series of panels focusing on "The New -And
Hopefully Improved Music Business." The panelists, industry leaders
and trend setters from Atlanta, will be asked to expand on how the
industry has changed in their particular field and how it will
continue to evolve in the future.

The panels are free and open to the public. They will be held at Terry
Executive Education Center in Atlanta located at One Live Oak Center,
3475 Lenox Road, Atlanta, GA 30326. More info:  706-542-7668 or Bruce
Burch bburch@terry.uga.edu

Directions at http://www.terry.uga.edu/atlanta/directions.html

MUSIC BUSINESS PANEL SCHEDULE:

12:30pm        Keynote Address:  Jeff Hoffman Founding Partner Priceline.com
1:00-1:15pm Networking Break
1:15-2:45pm Music Business Panel 1

DJ Toomp, Songwriter/Producer (Ludacris, Young Jeezy, T.I.); Bernard
Parks, NZone Entertainment; Justin Williams, VP Strategic Development
at Echo Donald Woodard Attorney, Lord, Bissell & Brook;  Tara Murphy,
President, 360 Media; Tanner Smith, Program Director, Atlanta Symphony
Orchestra

2:45-3:00pm Networking Break
3:00-4:30pm Music Business Panel 2

Margaret R. Marshall,  Greenberg Traurig, LLP; Sachar Oren,  President
and CEO, Neurotic Media; Josh Rifkind, Artist Management -The Whigs;
Ian Burke, Launch Pad Record; Shane Harrison, Atlanta Journal
Constitution; Bryan Calhoun,  founder and CEP of StrategusPro/Music
Business Toolbox -consultant to Kanye West and Ludacris

UGA's Music Business Program began in January 2006 as an
interdisciplinary certificate program organized and operated by the
University's Terry College of Business and the Hugh Hodgson School of
Music in the Franklin College of Arts and Sciences. Students take
seven classes, a mix of basic business and music courses, including
the music business I and II courses designed by co-directors Steve
Dancz and Bruce Burch.

In addition to guest lectures from prominent figures in the music
industry, students gain real-world music industry experience through
externships with record labels, promoters, studios and other
entertainment companies. Students are also asked to find local artists
with potential and promote them through their student-run record
labels.

Applications are now being taken for fall semester of 2008.  Details at:
www.terry.uga.edu/musicbusiness

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Fiery Debate Heats Up Music Business Panel

DJ Dee Mello -entrepreneur & on-air talent in Atlanta produces a radio program called BLACKANOMICS that airs on XM/SIRIUS Sattelite Radio Channel 169, The Power. The program was designed to educate, inspire & motivate entrepreneurs to embrace the concept of upward mobility through the creation of their own economic empowerment.

Dee Mello was asked by the Black College Radio Convention to aid them in organizing the The Positive & Negative Influence of Rap & Hip Hop In Our Society Today Panel. Featured speakers included JaWar -Motivational Speaker/Author/Business Consultant, B. Brown -Bar Red Ent., Willie Hunter -Publicists/Film Critic, Chris -Aarow Records, Soul Messiah & Kevin "Koolin" Fox -Dir. of Urban Programming/Clear Channel.

In addition to the panelists I met Paul McGregor -SWIM, James Bryant -Clear View, Rodney Oliver -ETC Recordings, Shirley L. Ellis -Fort Valley State, Shannon Levingston -Wiley College, Benjamin Johnson -Albany State University and more.

The fiery debates during the music industry panel stemmed from such passion among panelists and guests with what seemed to be opposing arguments. After consideration one may conclude that the opposing arguments were actually complimentary as it appeared as we were all seeking to arrive at the same place.

Chris delivered his experience of fortitude as he recounted the steps he took to get commercial radio airplay for Jarvis on V-103 (wvee) in Atlanta several years back. He spoke of how Tosha Luv showed Jarvis love by giving the song a chance. Chris's testament was relevant as he spoke to an audience of future owner/operators, ceo's and board members of major corporations. He shared how soon they will be in a position of authority to effect real change. They have and will continue to have the voice to green light positive images and music to the public. Other panelists echoed that sentiment.

I spoke of the importance of being owner/operators in order to create real change in the music business. The audience was encouraged & challenged to stretch their creative imaginations, to go beyond the boundaries of the norm and to do the unexpected.

This music business panel was one of the most exciting I've witnessed. In its' 29th Year the Black College Radio Convention was still educating and encouraging future radio station owner/operators to go the extra mile and achieve all the goodness they could. Students seemed thankful and excited that they attended the music conference. In addition, to attending next year's Black College Radio Convention you'll want to register for the Southwest Georgia Radio Music Conference in Albany.

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Music Business Conference at UGA -Make Money Online by JaWar

UGA Music Business Program and AthFest to host free Music Industry Panels Saturday, October 20, 2007 on the University of Georgia Campus

A slate of panel discussions and seminars with prominent music industry professionals, organized by the University of Georgia Music Business Program in conjunction with AthFest, will take place on Saturday, October 20 from 12:30 pm to 5:30 pm in room 101 of the Student Learning Center (SLC) on the University of Georgia Campus. The times, guest speakers, and topics of the panels are:

12:30pm-1:00pm Jeff Hoffman-Keynote Speaker Room 101 Student Learning Center (all panels will be held in this room as well)

1:00pm-1:15pm Networking Break

1:15pm-2:45pm Music And Money Panel
Rick Baker- First Vice President Merrill Lynch Private Banking, Giti Khalsa-Smith Barney/Orlando, Former member of the band "Seven Mary Three", Marcus Matthews-CEO and co-founder of Blue Heat Games, Rasheed Muhammed-SunTrust Private Wealth Management Sports & Entertainment Specialty Group-Atlanta, Scott Freeman- Sr. Editor Creative Loafing/Author, Cappriccieo Scates-SESAC

2:45pm-3:00pm Ray McKinnon "Randy and The Mob" film discussion

3:00pm-3:15pm Networking Break

3:15pm-4:45pm Deal or No Deal Panel
"Deal or No Deal-Major, Indie, or DIY?Panelist (3pm-4:30pm) Omara Harris-Entertainment Attorney, Chad Denney-GM Degy Booking International, Scott Keniley-Entertainment Attorney-Keniley Law Firm, George Howard-Loyala Univ./Berklee College of Music/ArtistsHouseMusic.org, Laura Giles-Shonuff Records, Paul Diaz-Tree Sound Studios/Tree Leaf Music

4:45pm-5:30pm JaWar -Noted Author & Publisher of the Music Industry Connection Book Series Speaks on: Monetizing (make money online) Your Web Presence

Bruce Burch
Administrative Director
UGA Music Business Certificate Program
http://www.terry.uga.edu/musicbusiness/
(706) 542-7668 office