MUSIC CONFERENCES SHOULD BE BANISHED
Allen Johnston - The Music Specialist
This year I have seen advertising for over 30 music conferences just within the Southeastern United States. What could possibly be the reason to have so many conferences about the same issue? Is there such a dire cadre of uneducated artists, producers, label owners and wannabes that these conferences are really needed? What are these conferences setup to do? The reasoning is ultimately extremely easy to understand. ALL of these conferences have played to a basic instinct within the populace.
EVERYBODY WANTS TO BE A STAR.
Every one of these conferences has had showcases of one type or another that was a hidden reason to pay additional monies to the conference owner. What has been accomplished? The majority of the conferences were attended by independent record labels that never understood the rational around selling music versus performing for free. These labels will take their budget, (whatever it is) and squander it upon creating cd’s, postcards, flyers, hiring promotion people or the occasional video. Their ultimate goal is to have a major label “discover” them, pay them, sign, promote, market and sell their music all the while creating more and more opportunities for them to become famous. NOT ONCE has this happened! The performers are performing in front of their peers and not anyone that has an interest in signing them.
What happened to educating the people? Why are their so many people rushing to give away their money just for a few moments upon a stage?
What has been created has been the growth of a new business model. This model is one where a few entertainment industry people are getting wealthy from the mass of uneducated artists who have a burning desire to be a STAR. Unfortunately none of the artists, labels or producers knows anything about the music industry. Continue reading why Music Conferences Should Be Banned by Clicking Here. Allen has put together a number of music business articles, resources, links and other tools to help you boost your music business. For details on Allen Johnston visit asha.com.
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